Ratnasari, D. et al. 2023. Soméah Culture as a Shaper of Brand Personality in Sundanese Ethnic Society: Implications of Personal Branding and Cultural Transactions. International Journal of Humanities, Law, and Politics . 1, 3 (Oct. 2023), 36–39. DOI:https://doi.org/10.46336/ijhlp.v1i3.30.