Ratnasari, Dewi, et al. “Soméah Culture As a Shaper of Brand Personality in Sundanese Ethnic Society: Implications of Personal Branding and Cultural Transactions”. International Journal of Humanities, Law, and Politics , vol. 1, no. 3, Oct. 2023, pp. 36-39, doi:10.46336/ijhlp.v1i3.30.