Ratnasari D, Sidiq F, Kalfin. Soméah Culture as a Shaper of Brand Personality in Sundanese Ethnic Society: Implications of Personal Branding and Cultural Transactions. IJHLP [Internet]. 2023 Oct. 27 [cited 2025 Oct. 13];1(3):36-9. Available from: https://ejournal.corespub.com/index.php/ijhlp/article/view/30