Innovating Islamic Preaching through TikTok Live Streaming and Mobile Legends Gaming

Abstract

In the rapidly evolving digital landscape, religious practices are increasingly adapting to new media platforms. This study explores an innovative approach to Islamic preaching (dakwah) that integrates TikTok live streaming with Mobile Legends gameplay. Focusing on the popular TikTok account @Abiazkakiaa, this research employs a qualitative descriptive approach with virtual ethnography methods to analyze how traditional religious messages are being reimagined for a digital, youth-oriented audience. The study examines the unique intersection of social media, gaming, and religious communication, investigating how TikTok's features are utilized to create an engaging space for dakwah. Through in-depth analysis of live streaming sessions, user interactions, and content strategies, this research provides insights into the effectiveness of this novel preaching method in reaching and influencing younger generations. Key findings reveal the formation of virtual religious communities, the adaptation of Islamic teachings to gaming contexts, and the challenges of balancing entertainment with religious integrity. The study also highlights the shifting perceptions of religious authority among youth and the increasing importance of technological literacy for religious leaders. This research contributes to the growing body of literature on digital religion, offering valuable insights into the future of religious communication in the age of social media. It addresses crucial questions about the role of technology in shaping religious practices and the potential for innovative approaches to revitalize traditional forms of religious outreach.