Utilization of Broadcasting Technology for Tourism Promotion in Teluk Bintuni Regency in the Digital Era

Abstract

Teluk Bintuni Regency, located in West Papua, offers significant natural and cultural tourism potential, yet its tourism promotion remains underdeveloped. This study explores the potential of broadcasting technology, particularly digital platforms, in enhancing tourism promotion in the region. Using a qualitative research approach, the study employed literature reviews, field observations, in-depth interviews with key stakeholders, and digital content analysis. The findings reveal that social media platforms such as Instagram, YouTube, and Facebook play a crucial role in promoting the area's natural beauty and cultural heritage. However, challenges such as limited internet access, inadequate infrastructure, and low digital literacy hinder the effective utilization of broadcasting technology. Based on these findings, several strategic recommendations are proposed, including the development of digital infrastructure, digital literacy training for local communities, collaboration with social media platforms, and the creation of engaging video content that highlights both the natural and cultural assets of Bintuni Bay. By overcoming these challenges, the region can leverage broadcasting technology to attract more tourists, stimulate economic growth, and create a sustainable tourism industry. This study offers valuable insights for Teluk Bintuni and similar regions in Indonesia to harness modern technology in promoting tourism while preserving local cultural heritage.